CBS Super Bowl Opener

In a groundbreaking collaboration, Sweetwater Live Events joined forces with CBS to revolutionize the Super Bowl LVIII promotional content.

The Challenge:

The challenge was to revolutionize Super Bowl LVIII promotional content through innovative solutions.

The Solution:

The solution was to implement Ghostframe technology with a portable LED volume, allowing the simultaneous capture of players through multiple tracked cameras, marking a significant leap in promotional content creation.

The Success:

The team successfully delivered identical, tested systems to two separate locations across the country within an impressively tight 12-hour timeframe.

This logistical triumph underscored the team's commitment to efficiency and excellence.

The successful execution of this project not only contributed to the historic success of Super Bowl LVIII, drawing the largest TV audience in US history, but also set a new standard for promotional content creation in major sports events. Sweetwater Live Events' solution showcased their dedication to pushing the boundaries of technology and delivering exceptional results in high-profile, time-sensitive scenarios.

Technology Involved:

  • 36' x 17' LED Volume
  • Unreal Engines
  • Stype Tracking Systems
  • Ghostframe Technology with Multi-Slice Imaging
  • 2x Cinema Cameras
  • 2x Sony F5500 Broadcast Cameras
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